Article: 250t sold out in a blink... 'frozen kimbap' from Gumi have become a hit in the US
Source: The Joongang via Naver
[+321, -4] There's a reason people always say that we have to prop our companies up for the country to do well
[+220, -2] I'm surprised anyone came up with the idea to export kimbap...
- [+6, -0] As famous as kimbap is to us, I'm more surprised that it took this long
- [+1, -0] Happy to see it doing well. I hope our other foods export well, too...
[+142, -0] Congratulations. Let's keep hygiene safety up and keep the popularity going~~
[+34, -1] I actually went to Trader Joe's last week to try it and normally kimbap from the Korean supermarkets are salty and strong, but I was surprised at how wholesome and smooth the Trader Joe's kimbap tasted. They also sell frozen buchimgae and I was amazed at how they made it so tasty without it being too oily. Their stores are normally so clean and better taken care of than other supermarkets, and I hope Korean food continues to get exported like this.
[+27, -0] It's actually so damn good. It's very different from the normal kimbap we sell in our convenience stores. Buy them in bulk for your freezer, microwave one at 2-3 minutes and wow... every rice grain was plump and the carrots and spinach managed to keep their texture. It was really good!!
[+25, -1] I reckon the Americans will faint if they ever try a regular kimbap, not frozen ㅋ
[+19, -0] So glad to see kimbap labeled as Korean for once
[+12, -0] Such great news. Hoping more people around the world love our food.
[+12, -1] This is great~! I especially like that they just kept the name in Korean instead of changing it~! So many Korean businesses change it to something English, so this is great~ ^^ Fighting~!!!!
[+11, -1] Wow, daebak~ and it's opportunities like these that should make us pay extra special attention to hygiene and safety so that these products can be something people can trust~
[+11, -2] I wouldn't call this a success for kimbap but more so Trader Joe's marketing it. Trader Joe's itself has a ton of die-hard fans who will try any new product that they put out. Anything that they release as 'new' will become a trend no matter what.
[+8, -0] Imagine a frozen kimbap collab with a ramen company... it'd be daebak 👍
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Agreed Nebuzz
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